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You don't need a publicist to become the source...
you can do it yourself
Discover and implement the power of PR. Draw media attention, increase your credibility, and create success for your brand.
Welcome to the "Become the Source Course" – your path to using PR to share your story, your expertise, and your message.
We don't just give you videos!
We're LIVE in class...working together through each module and every assignment.
LEARNING, ACCOUNTABILITY, AND SUPPORT TIMES A THOUSAND!
DIY PR is different from any other DIY public relations course because we don't just give you videos to watch and leave you on your own. We do the steps WITH you! For the entire four weeks of the class, you are live on Zoom with Nikkia McClain, a PR Maven with well over 20 years of experience in PR.
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The DIY PR course follows a done-with-you model that ensures you complete each step. Meet industry experts, editors, and newsroom personnel who will provide you with expert knowledge and feedback.
Learn, network, and implement a PR Strategy that will increase your awareness and profits!
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(and we truly have a GOOOODD time!)
Hey! I'm Nikkia McClain
My firm, Tene Nicole Marketing & PR, has represented a roster of Fortune 500 and Inc 5000 companies and notable multi-million dollar brands. I am big on building and nurturing relationships and pouring into people in my network. This has allowed me to successfully leverage my expertise and network to produce memorable campaigns and practical projects for clients.
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Now, I am taking all of my skills and knowledge and teaching YOU how to be your own publicist! I am teaching the things that clients pay me thousands of dollars for. Why? Because I believe EVERYONE can benefit from PR, but so many people either can't afford it or just don't want to invest in it.
You might have seen me on
Here's a look inside...
We cover eight modules in four weeks
1. What is PR?
An introduction to doing your own PR. Gain a clear understanding of public relations and an overview of what you will learn in the next four weeks.
5. Who's Your Audience?
Differentiate between the following: press, journalists, bloggers, writers, and editots. Learn how to conduct research and reach a target audience to specifically pitch your brand, products/service.
2. Brand Building
Start building your brand through brand awareness: logo, website, socila media platforms, business cards, letterhead, etc.
6. Working Your Relationships
Work through steps to nurture your PR/Media relationships to gain positioning for your brand, product, or services.
3. Traditional PR with Out-of-the-Box Thinking
Construct pitch-worthy press releases, media alerts, email campaigns, and product/service pitch sheets.
7. Create Your Lane
Implement all the tools you learn and create your lane acting as your own publicist (building your brand, image, and voice).
4. How to Make Contacts and Gain a Network
Learn the tricks on how to get invited to industry-driven events, and join targeted industry groups to start building your network.
8. Tracking Your Su
Use SEO search tools to track your media placements.
DIY BECOME THE SOURCE COURSE
COST BREAKDOWN
4 Weekly 2-hour Live One Class Sessions ...................................................................... $5,500 value
Weekly Assignments Edited by PR Experts .................................................................... $1500 value
Guidance by Award-Winning Publicist .............................................................................. priceless
Network with Media Professionals ........................................................................................ priceless
Access to Class Recordings ........................................................................................................ priceless
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​BONUS: Two PR Coaching Sessions with Nikki McClain .......................... $1000 value
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BONUS: 250 Media Contacts in Your Industry ................................................. $1500 value
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BONUS: DIY PR Toolkit Including Templates ................................................... $750 value
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BONUS: Lifetime DIY PR Membership ...................................................... over $5000 value
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BONUS: DIY PR eBook ..................................................................................................... $36 value
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BONUS: Become the Source Workbook ............................................................. $25 value
Total value of course: $15,311
Cost of Course: $3497
You're looking to increase your visibility and credibility. In today's competitive landscape, you have to stand out. Let's amplify your brand's visibility and credibility so you become a recognized authority in your industry. The greater your visibility, the greater your exposure to your potential customers.
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You've hit a plateau and want to bring in new business. Effective PR can translate directly into increased profits. Get equipped with the tools and strategies to unlock your business's full earning potential.
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You're done wasting time and resources. You've experienced the frustration of launching PR efforts that yield little to no results. Stop wasting time and resources on ineffective strategies and start seeing real, measurable success-- for a fraction of the cost of hiring a PR professional.
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You're craving industry connections. You know that building strong networks defines your net worth. Of course, taking a course with a natural networker and relationship builder would be the best next step. You're not only going to learn how to make valuable industry connections, but you will make valuable industry connections. Collaborate with experts, and leverage relationships for business growth.
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You're dedicated to learning strategies to grow your brand. Staying at the top of your game requires ongoing education. Get access to immediate PR expertise AND also support, coaching, and access to a thriving PR community.
Let's talk bonuses... you get so much more than just eight sessions in four weeks...
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​BONUS: Two PR Coaching Sessions with Nikki McClain .......................... $1000 value
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BONUS: 250 Media Contacts in Your Industry ................................................. $1500 value
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BONUS: DIY PR Toolkit Including Templates ................................................... $750 value
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BONUS: Lifetime DIY PR Membership ...................................................... over $5000 value
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BONUS: DIY PR eBook ..................................................................................................... $36 value
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BONUS: Become the Source Workbook ............................................................. $25 value
Total value of bonuses: $8,311 +
You don't have to take my word for it...
meet some of my "Sourcies"
(Become the Source course graduates)
DIY PR equipped me with more tools and knowledge and gave me the confidence to become my own publicist. I have not had to hire a publicist. I just leveraged the tools Nikkia has taught me along with my media experience to run PR to for my nonprofit organization and it has been extremely successful.
Lynsay Levingston,
Founder of SurviveHER,
Speaker & Media Mav
The Undeniable Benefits of Public Relations
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Expand brand visibility. Get your brand seen by a wider audience and save on your marketing expenses. Getting press coverage is FREE!
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Gain Competitive Edge. Set your business apart from your competitors and position your brand as the go-to choice in your industry.
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Increase audience engagement. PR can help you engage with your target audience and foster stronger relationships by sending your target audience to you!
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Revenue Growth. Expanding your visibility, gaining a competitive edge, and increasing engagement will ultimately lead to more sales for your business.
Public Relations can cost $3500 - $5500 monthly, sometimes even more!
With DIY PR we're going to get 3 months' worth of public relations work done in just four weeks!
Become the Source Course
3,497$- 4 Weekly 2-hour Live Online Class Sessions
- Weekly Assignments Edited by PR Experts
- Guidance by Award-Winning Publicist
- Network with Media Professionals
- DIY PR Become the Source Digital Workbook
- Recordings of Each Live Session
- Bonus Offering: 2 PR Coaching Sessions
- Bonus Offering: DIY PR Digital Download
- Bonus Offering: 250 Media Contacts
- Bonus Offering: DIY PR Toolkit
- **Lifetime Access to DIYPR**